What we learn running hundreds of Google Business Profiles through an API with real limits, and what LLMs actually say about local businesses. Practical, tested, no hype. New post roughly every two weeks.
Each one the result of a real problem in the workspace.
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For eight years anyone could answer a question on your Google Business Profile, and nine in ten questions never got an answer from the owner. In December 2025 Google replaced the feature with AI answers written from your reviews, your profile and your website. Strangers still answer first — now one of them is Gemini.
Read the postEvery action an agent takes is now one line in a log-file style listing: who did what, where, with which confidence, and what happened to it.…
45% of consumers now ask ChatGPT or another AI tool for local recommendations, up from 6% a year earlier. Those tools read your reviews. When a…
On a public holiday with no special hours set, Google tells customers your hours "might differ". 26% of consumers say wrong opening hours send them to…
Fully manual is safe and slow. Fully automatic is fast and, on the wrong day, a public embarrassment. Most teams live in the middle — and…
Not a prompt. A training set: your approved replies, your no-go list, your terms, and a calibration run where you decline things and say why. Half…
Google's Performance API returns the search terms that led people to each profile, once a month. Split them into people who typed your name and people…
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